I couldn't believe nobody had made an app that did all of this in one place. So I started small. I picked something I didn't love — onboarding — and thought, I wonder if I can build a portal. The rest was history.
As the business grew, the processes got more complex. How we ran things needed to be more organized, more streamlined, and above all easy to use.
If we can make all of this simpler, I think we can win.
Everything below is evidence for that one line.